Cross-country skiing: Petter Northug Jr teams up with fast food chain
After keeping all his fans in suspense on his Instagram account with the announcement of some “big news” scheduled for Thursday 14 November, Petter Northug Jr has revealed that he will now be accompanied by a new partner for the coming seasons.
Present atOslo station (Norway) at the end of the morning, the Norwegian cross-country skiing legend revealed that he would be teaming up with the American fast-food chain Burger King: “I’m proud of this partnership. Even though many people will probably draw parallels with the fact that Burger King is still a fast-food chain”, he told VG.
As well as supporting the Scandinavian cross-country skier, the American brand will also become the main sponsor of Team Janteloppet, the fifteenth best team in the Ski Classics last winter. From now on, the TV2 consultant’s team will be known as Team Burger King Northug.
A juicy contract which, according to our VG colleagues, would become the second biggest deal held by the star during his sporting career. Petter Northug Jr is set to earn almost 5 million Norwegian kroner (around €850,000) a year thanks to this new signing.
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